I CAN BOLDY SAY FOR ONCE THAT I’M A PROUD NIGERIAN.YOU KNOW WHY? FOR THE PAST COUPLE OF YEARS OR SO, WE HAVE WITNESSED A RAPID GROWTH IN OUR TECH ECOSYSTEM WHICH YOU CAN SAY IS AT PAR WITH SOME TECH- DRIVEN COUNTRIES AROUND THE WORLD.DUE TO THIS RAPID GROWTH AND BRIGHT PROSPECT IN THESE COMPANIES,FOREIGN VENTURE CAPITAL FIRMS HAVE RUSHED IN AND INFUSED MILLIONS OF CAPITAL INTO SOME OF OUR TOP INTERNET START-UP’S.
I MUST COMMEND THE BRILLIANT MINDS THAT ORCHESTRATED THIS SUDDEN CHANGE.BUT THERE IS THIS PARTICULAR INDUSTRY THAT IS THRIVING BUT HAS ONE ARCHILES HEEL KILLING IT,THIS INDUSTRY IS OUR E-COMMERCE SITES.THEY HAVEN’T QUITE FIGURED IT OUT YET,I AM SORRY FOR THE CALL OUT IF IT HITS YOU BELOW THE BELT.
NIGERIA’S E-COMMERCE INDUSTRY IS SO SATURATED THAT I WON’T BE PLEASED TO READ ANYMORE ARTICLE ABOUT A NEW ONE SURFACING , UNLESS THIS NEW COMPANY IS READY TO SOLVE THE MAIN ISSUE THAT IS KILLING ALL E-COMMERCE SITES AROUND THE WORLD.THIS PROBLEM IS PROFITABILITY WHICH NO ONE IS READY TO ADMIT.NIGERIA, RIGHT NOW HAS CLOSE TO THIRTY E-COMMERCE SITES,WHICH IS SERIOUSLY ALARMING.PROFITABILITY ISSUE IS THE SAME PROBLEM ALL THE BIG BOYS IN THE E-COMMERCE BUSINESS ARE FACING EVERYWHERE SINCE THEIR INCEPTION.SO IF I’M TO COME IN, I WILL THINK OF AN INNOVATIVE SOLUTION TO TACKLE THIS LINGERING PROBLEM BEFORE ESTABLISHING ONE,WHICH WOULD EVENTUALLY BOOST MY COMPANY’S BOTTOM LINE AND POLISH MY CREDIBILITY AMONG MY PEERS AS AN INNOVATOR.
QUITE FRANKLY IF A COMPANY IS NOT IN BUSINESS TO MAKE PROFIT,THEN WHAT FOR?PROFIT IS EVERYTHING FOR THE SUSTAINANCE OF ANY BUSINESS.THE GREAT AMAZON.COM, WHICH HAS BEEN IN EXISTENCE FOR ALMOST 2 DECADES MADE A DIMINUTIVE NET INCOME OF 100 MILLION DOLLAR LAST YEAR COMPARED TO ITS HUMONGOUS 17.2 BILLION DOLLAR GROSS REVENUE. E-COMMERCE BUSINESS REQUIRES A HIGHER OPERATING CAPITAL WHICH ALWAYS HAS A RIPPLE EFFECT ON THEIR OPERATING INCOME.
LOGISTICS AND THEIR MARKETING STRATEGY ARE THEIR TOP TWO BALANCE SHEET KILLERS AND THE THIRD ONE IS THE ENORMOUS COMPETITION IN THEIR INDUSTRY.EVERYBODY WANTS TO DO FREE SHIPPING WHICH IS ALSO A KILLER OF A COMPANY’S BALANCE SHEET.I VEHEMENTLY BELIEVE THERE ARE MULTIPLE SOLUTIONS TO ALL PROBLEMS IF THEY ARE WELL THOUGHT OUT AND TAKEN SERIOUSLY,WHICH I’M VERY SURE YOU PEOPLE ARE MORE THAN CAPABLE TO CARRY OUT.AND PLEASE DON’T THINK BECAUSE AMAZON HASN’T FIGURED IT OUT YET ,YOU CAN’T DO IT .YOU’VE GOT TO BELIEVE YOU CAN DO IT,YOUR TIME IS NOW..GET IN THE RING AND FIGHT THIS PROBLEM AND KNOCK IT OUT. WE ALL BELIEVE YOU CAN DO IT.

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